They’re VW mats; I think the list price was around £40 for the front pair but I always ask for discount on accessories from the VW dealer I use and they usually give 10% (if you don’t ask, you don’t get!
). I rarely carry rear seat passengers, so only got rubber mats for the front. I personally prefer them to the standard carpet mats as they’re more durable and hard wearing and IMHO more practical during the winter months, although I keep them in the car all year round. They went in the car on the day I took delivery of it.