VW comment on the GTI badge (Golf related mainly)
Posted: Fri Jul 09, 2004 10:38 pm
This quote is supposed to be from Car magazine. It's attributed to Bernd Pischetsrieder - so someone who's able to put it into action!
Deek
:rubs hands in anticipation:
It all bodes really well for the MK5 GTI -- let's all hope his line of thinking makes it through to the Polo GTI as well!!The Golf GTi is a glorious example of a marketing inspired faliure. We had an icon, yet we managed to kill it. The GTI sold up until the end of last year was a joke. It was too slow, too average. It was not a proper GTI. It was a good example of marketing getting it wrong. If it hadn't been for those fans of the old Golf GTI, and their clubs and meetings, the icon would have completely disappeared. Thats why we decided the GTI had to be revived. And it has been properly revived now, with the new model.
Deek
:rubs hands in anticipation: