The mystery of Dalaro

dxg · Post by **dxg** » Thu Feb 12, 2004 11:08 pm

Who's seen that advert for the new Volvo S40?

Worth watching the advert/documentary on their website. For a while you're thinking they're just actors because you can see all the little vignettes fulfilling the marketers' check boxes... design, clean lines... check. safe, check. 6-speed gear box, check. And so on. But then the girl speaking at the end is showing clear signs of "buyer's remorse" - so why include her if it's just a glorified advert?

Anyway - if it's not real, it's very clever. And, judging by this post, having the viral effect the marketers were wanting.

Aside of all this though - the new S40 is one seriously gorgeous car. Opinions?

(Oh, and I do realise it's just a rebodied Vectra, but if I had the money...)

david burton · Post by **david burton** » Thu Feb 12, 2004 11:23 pm

rebodied vectra?

I didn't know that - volvo are part of PAG (ford, mazda, land rover, aston etc) so I thought they'd use a mondeo if anything!

it's ok, and it definitely is not a real myth - just advertising!

dxg · Post by **dxg** » Thu Feb 12, 2004 11:36 pm

Maybe it's a rebodied Mondeo, then.

It's a rebodied something...

dxg · Post by **dxg** » Thu Feb 12, 2004 11:39 pm

It's a rebodied new Focus!!

harry · Post by **harry** » Fri Feb 13, 2004 12:02 pm

looks nicer than the focus.

Speedlaw · Post by **Speedlaw** » Fri Feb 13, 2004 3:13 pm

Would like to see that clip, but I'm too tired to look. Link perhaps?

Tia

(Marketing intruiges me.)

dxg · Post by **dxg** » Fri Feb 13, 2004 11:09 pm

Would like to see that clip, but I'm too tired to look. Link perhaps?

http://www.volvocars.co.uk/ On the left hand side.

Dalaro seems to be a real place:
http://www.google.com/search?hl=en&lr=& ... gle+Search

I think I need to find an altas. This could be another blair witch where all the web sites supporting it have been created by the marketers to make to provide a convincing back story. Don't know.

Deek.

Speedlaw · Post by **Speedlaw** » Sat Feb 14, 2004 4:42 pm

Haha, very funny Hoax.

Watch this second clip:

http://www.carlossoto.com/Carlos_80K_228x172.wmv

Both were ordered by Volvo.

dxg · Post by **dxg** » Sat Feb 14, 2004 5:29 pm

Watch this second clip:

http://www.carlossoto.com/Carlos_80K_228x172.wmv

So this is part of the campaign too, then? I ask because the site's registered to someone in Amsterdam, but has admin and technical contacts in Sweden.

dxg · Post by **dxg** » Sat Feb 14, 2004 5:39 pm

OK - tracked it down:

http://www.volvospy.com/w-agora4/view.p ... 1075109665

Look for the post on 6th Feb regarding registrations...

Deek.