Upon checking it seems the going rate for a litre of the stuff is £9 which is absurd. £3 per litre was on the higher side but as it was highly concentrated, easy to wash off, and also smelt pretty good I was ok with the slightly higher price.
I was looking at the £33 5L jugs of the AutoGlym screenwash as the cost per 5L mix at summer ratios works out to around £3 which is roughly what I was paying for the VW stuff. Mixing at 1:9 rather than 1:4.
Any other recommendations?
Also, any ideas who makes the VW stuff? I can't find anything online or any markings on the bottle of a manufacturer.